Thursday, July 3, 2008

You want fries with That?

Companies who teach their employees upselling techniques will certainly benefit from an increase in sales revenue and Customer Satisfaction, with very little additional effort or expenditure required.

The ability to upsell depends on how well the employee knows the company products. If a customer is buying a digital camera, you may want to offer a memory card, or a protective case or additional batteries. On the other hand, if a customer is ordering a Hamburger, then the proverbial:” You want fries with that”, bacon or cheese, applies here.

Use the KISS principle...Keep it Simple Silly...and always, always, always be polite and courteous....This will go a long ways in creating and keeping customer loyalty and trust.

Upselling and cross-selling are terms often used interchangeably and they are essentially the same thing.....

It doesn't matter if you sell on EBAY, are a retail store or a discount or trade warehouse. There are simple things you can do to ensure customer awareness for your products, as a satisfied customer will most likely buy from the same source again...

What can you do to increase future sales when shipping products out...In today's competitive, low margin markets, it is no longer enough to ship your product out as ordered, with an invoice and a Packing slip... Give some thought to including a flyer on upcoming specials inside the shipment, or even a flyer on a special featured product...simple to do, doesn't cost much in time or money and will certainly almost pay off in the future.

Customers want to be sold, want to get a good deal, offering real being the cheapest supplier won't always get you the business.... Good Customer Service will.

Every business manager, owner, administrator should seriously evaluate his/her employees abilities to upsell effectively... No talent required here...It's a technique that can be taught and learned.

1 comment:

Anonymous said...

hahaha. good post