American car manufacturer, Henry Ford (1863-1947) invented an improved assembly line and installed the first conveyor belt-based assembly line in his car factory in Ford's Highland Park, Michigan plant, around 1913-14. The assembly line reduced production costs for cars by reducing assembly time. Ford's famous Model T was assembled in ninety-three minutes. Ford made his first car, called the "Quadricycle," in June, 1896. However, success came after he formed the Ford Motor Company in 1903. This was the third car manufacturing company formed to produce the cars he designed. He introduced the Model T in 1908 and it was a success. After installing the moving assembly lines in his factory in 1913, Ford became the world's biggest car manufacturer. By 1927, 15 million Model Ts had been manufactured.